klass beauty pr & communications is a boutique PR agency specializing in beauty, SPA and lifestyle brands. We are fast, efficient and well connected. We believe in creative thinking and teamwork. We customize programs to support our clients’ business goals, communications needs and to drive bottom-line results. We maintain excellent relationships with key lifestyle, fashion and beauty media, bloggers and influencers. The agency was founded by Ivonne Klass, marketing specialist, media management expert and long-term PR adviser in prestigious agencies. She has an outstanding background: comprehensive industry know how, superb and longterm contacts with all important Beauty directors and editors and extensive experience in supporting national and international beauty clients.



klass beauty pr & communications is …

… dynamic.
Our character is reflected in our communication style. We develop enthralling, emotional, informative and alluring stories to convey your message.
… emotional.
Emotions are the crucial factor for effective communication. We guarantee that your branding is vibrant and that it affects people.
… individual.
With our ‘personal touch’ we create a positive image and embed your brand successfully and permanently in the media.
… creative.
With dedication and attention to detail we develop original concepts and texts with style that put your enterprise and your products in an optimal perspective.
… determined.
Our goal is to fully satisfy our clients. Our enthusiasm for our work continually incentivizes us to do a customized and impressive PR job for innovative and unique brands.

Here at klass beauty pr & communications, we marry the right strategy and tactics to make our clients stand out from all the rest. No matter how small a brand may be and budget limitations we have to work with, we always think BIG and act BIG. Creativity is our passion! Being on trend and entrenched in culture and lifestyle news helps us bring new and exciting ideas to the table. We don’t waste your time and money.  We only give you ideas that will generate results. Most importantly, we think differently and invite our clients to do the same – take a risk and be daring!



Immediately after her business management training, as a marketing specialist and media management expert she focused on media and for several years successfully implemented communications- and marketing campaigns for brands like FERRERO and ARAL, for PREMIERE FERNSEHEN and SKY. She rapidly expanded her focus and developed her passion, focusing more and more by manifesting her sense for beauty with professional PR work. As a PR adviser she cooperated with refined brands.



With our long term expertise in beauty and cosmetics we will support you with all important PR channels, which will thereby lead your brand or your enterprise to success and we will partner with you for the PR of your brand. From eye cream and hair shampoo to nail polish or facial treatments, we have a strong track record in this field. We know how to promote and deliver your story to all facets of the media including trade and consumer as well as top-tier beauty editors, writers, bloggers, and the always evolving social media circuit. Our ideas are original and eye-catching to magazine writers and authors. We deliver fresh new story ideas for their pages thus creating sales and revenue. Our Beauty PR clients regularly appear on pages in Germanys, Austrias and Switzerlands most famous and important magazines like InStyle, Glamour, Elle, Harper´s Bazaar, Madame, L´Officiel, Gala, Bunte, GQ, ….





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Inquiry + Contact


Ivonne Klass
klass beauty pr & communications
Arcisstraße 61
80801 Munich



+49 (0) 89 2 777 9779
+49 (0) 89 2 737 2573
+49 (0) 163 560 2289


We are looking forward to hearing from you! We can either talk about your inquiry personally or you send us an e-mail ( We will come back to you shortly.